Komunikasi Pemasaran

Komunikasi Pemasaran Menurut wells komunikasi pemasaran diartikan sebagai berikut, ”advertising, personal selling, sales promotion, public relations, direct marketing, point-of-sale and packaging are the main techniques the marketer may use to communicate with target markets. These techniques are collectivity called marketing communication, marketing communication, the final element in the marketing mix, is defined as persuasive communication...